Saturday, January 21, 2012

Giuliana Rancic and Glade® Unveil Premium Fragrance Experience

Glade® celebrates the latest addition to its popular and award-winning home fragrances – the new Glade® Expressions™ Collection – by continuing its long-standing partnership with Giuliana Rancic, entertainment journalist. The collection features an incomparable fragrance experience in two contemporary designs – a fragrance mist and an oil diffuser – that have been developed to appeal to today's modern women.



Formally introduced by Glade® and Rancic during an event on January 19 in New York City, the collection is a whole new way to experience home fragrance, with true-to-life scents and unique designs. The Glade® Expressions™ Collection includes four on-trend fragrances that combine classic scents with an exotic twist, including Cotton & Italian Mandarin, Pineapple & Mangosteen, Fuji Apple & Cardamom Spice and Lavender & Juniper Berry.

"I've always been a huge fan of Glade®, which is why I'm so excited about the Glade® Expressions™ Collection," said Rancic. "I love how the fragrances are familiar and comforting but with a modern twist, which not only matches my design taste perfectly, but also helps make my home feel welcoming and guest-ready."

Always at the forefront of fashion and pop culture, Rancic lends a seasoned perspective on style and decor and will be sharing her tips and insights on the Glade® Facebook Page throughout the partnership. As someone with her finger on the pulse of everything from fashion, beauty and celebrity trends, Rancic has developed an unwavering eye for design. With the help of the Glade® Expressions™ Collection, she hopes to inspire other women to create an ambiance that is both inviting and a true reflection of personal style.



The new Glade® Expressions™ Collection features two new designs – a fragrance mist and an oil diffuser – filled with fragrances that open up note-by-note.

Glade® Expressions™ Fragrance Mist is a refillable home fragrance spray that is unique in every way and features a sleek design – one little squeeze is all it takes to fill the air with light layers of fragrance. Glade® Expressions™ Fragrance Mist is available nationwide for $4.49, and refills are available in four fragrance varieties for $3.49 each.

Glade® Expressions™ Oil Diffuser is the perfect non-electric diffuser for living spaces for up to 30 days, and one little click is all it takes to fill a room with a lightly layered and long lasting fragrance. Available in two fragrance varieties, the Glade® Expressions™ Oil Diffuser starter kit is available nationwide for $8.49, and refills are available in three fragrance varieties for $5.49 each.

The Glade® Expressions™ Collection includes four new on-trend fragrances that combine classic scents with an exotic twist.

Cotton & Italian Mandarin (Fragrance Mist Only) – Watery honeydew and pear mixed with leafy greens combine with white jasmine, lily of the valley, sandalwood and soft powdery heliotropine for an earthy and warm vanilla fragrance.

Pineapple & Mangosteen – Fresh greens and tropical fruits burst in this enchanting fragrance while an intriguing mix of juicy pineapple and mixed berries combine with passion flower, jasmine, amber, musk and glistening powder for a full-bodied tropical aroma.

Fuji Apple & Cardamom Spice – Sweet pears, crisp apples, mixed berries and juicy citrus fruits come together with a generous sprinkling of cinnamon, clove and ginger coupled with a dash of vanilla and nutmeg to enhance the warmth of the fragrance.

Lavender & Juniper Berry – The sweetness of lavender and bergamot blends with fresh eucalyptus, rose, geranium and jasmine that are enhanced with creamy vanilla, tonka bean and spices joined with hints of sheer musk and warm sandalwood creating a fresh, uplifting scent.

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